“Broadcast design is the decathlon of the graphic disciplines, a tough combination of design, filmmaking, storytelling, animation, information architecture & sound design all wrapped up in extremely short production deadlines.”
Billy Pittard, CEO of Pittard-Sullivan.
PUSS IN BOOTS
The Last Wish
___Billboard Key Art___
Since final render was DreamWorks responsibility we used simple storyboards drawings for our initial sketches.
Illustration: @MorkWork
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Makiné for FX networks
Latin & Hispanic Heritage Month
___ENDTITLE___
In 1943, Uruguayan modernist painter, Joaquín Torres García, created one of the first maps to make a political statement related to north-south map positions entitled "América Invertida”. The cartoon strip Mafalda by Argentinian cartoonist Quino also once posed the question "Why are we down?"
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Disney Channel
___Bumpers___
Disney’s brand is all about magic.
For these bumpers we incorporated the idea of a social media influenced kind of magic.
Credit: Creative Director.
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Great American Channel
__Brand_launch__
A simple visual sequence travels through America to discover the land, the homes, the people, the customs, and celebrations. The circular logo remains at the center of the screen providing a point of reference for the journey ahead.
Credit: Storyboards/Graphic Design.
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Credit: Graphic Design.
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Credit: Motion Graphic Design.
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Discovery Channel 20 Anniversary - Credit: Logo Design
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HUMANUM
____Opening Titles____
Humanum was a gathering of leaders representing the world’s religion at the Vatican. The open is the story of our quest through time & space as a species. Humanity's journey trying to find an answer in God and in each other.
Credit: Creative Director/Producer/Live Action Director.
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UNIVERSAL CHANNEL
____ID's_CAMPAIGN____
Inspired by the work of Ivan Aivazovsky, Oleg Shuplyak, Dalí, and their anthropomorphic landscapes. We build each character's portrait with objects of their story.
AWARDS
2018. Promax Latin America
Prize: Gold
Category: Channel image promo campaign
Prize: Gold
Category: Channel image promo campaign
2018. Promax Latin America
Prize: Gold
Category: Art direction: image promo
2018. Promax Latin America
Prize: Silver
Category: Channel image promo
Prize: Gold
Category: Art direction: image promo
2018. Promax Latin America
Prize: Silver
Category: Channel image promo
PROMAX - Best of Brief: Article
Credit: Creative Director/Live Action Director (via Skype)
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DISCOVERY NETWORKS
___ID's_+_PROMOS___
What these three pieces have in common is the use of still photography to develop the narrative. A resource I find captivating.
AWARD
2013. Promax/BDA Latin america
Prize: Silver
Category: Drama promotion
Project: Scorned, love kills
Prize: Silver
Category: Drama promotion
Project: Scorned, love kills
Credit: Creative Director/Live Action Director ( Scorned, love kills )
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HBO LATAM
___JINGLES_campaing__
This is an oldie, but I hold this project very near to my heart. It was for a while our most awarded project and somehow defined, even without that being our goal, a “Totuma style".
Credit: Motion Graphics - Typography- /Live Action Director.
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Discovery Kids
____Interstitials____
Totuma's most successful project in terms of public engagement. Parents loved their kids reactions to learning vowels, numbers, shapes, color, and music in a fun and playful way.
Credit: Design/ Motion Graphics.
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ON-AIR Graphic Packages
Among the many Totuma did over the years, these are three of my personal favourites.
HBO LATAM. 2008 - Credit: Creative Director.
NICKELODEON. 2006 - Credit: Creative Director.
SONY Entertainment Television. 2008 - Credit: Creative Director.