"Many designers believe that design is the end product. To me, design is merely a language, a means to an end, a means of communication. The question is, what do you communicate— Burger King, or something meaningful?"
Tibor Kalman, design and undesign.
( . )( . )
__Breast Cancer Awareness Campaign__
A difficult and complex issue, but I’m proud we managed to simplify all campaign communications into a somehow obvious graphic system.
In a single week in October the campaign organically received 5M+ engagement and 600,000+ video views. It was published in many creative digital magazines all over the world and won a Bronze Cannes Lion Award, two Golds, one Silver, and two Bronzes in Promax/BDA and a Clio shortlist nomination.
AWARDS
2016. Bronze Award at Cannes Lions.
Health & wellness - film craft: Art Direction
Health & wellness - film craft: Art Direction
2016. Gold Award at Promax / BDA
Channel holiday/Special event campaign
Channel holiday/Special event campaign
2016. Silver Award at Promax / BDA
Art direction and design/general channel image spot
Art direction and design/general channel image spot
2016. Bronze award at Promax / BDA
Art direction and design/public service announcement
Art direction and design/public service announcement
2016. Bronze award at Promax / BDA
Public service announcement
Public service announcement
2016 Bronze Award at Promax / BDA
Holiday / seasonal / Special event campaign.
Holiday / seasonal / Special event campaign.
Credit: Creative Director/Producer/Copy/Live Action Director.
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POWER TO THE PEOPLE
___BAHAMAS ELECTION CAMPAIGN___
It wasn’t easy, but eventually we managed to convince the party that instead of doing the typical posters with the candidates’ faces we should use regular citizens’ pictures and their thoughts, ideas, and dreams to actually give the electorate a “voice" during the election campaign.
Our client won the election.
Credit: Creative Director/Designer
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VENEZUELA SOS
__broken hearted Mix media dissent__
An analog collage animation for Februllage 2022. “Escape” uses hyper-devaluated Venezuelan currency.
Credit: Everything but the music (Available on IG)
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This poster I did back in 1993 shows an inverted Venezuelan flag where the red color invades most of the space. It became a STASH magazine publication 21 years later informing about the violence situation in my country.
Credit: Graphic Design - Violencia Imagotipo by GERD LEUFERD.
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Our response to the Venezuelan government allowing 35,000 tons of food to rot in 2010. Ours was only a small example, but it was painful to watch.
On February 9, 2018, a group of United Nations Special issued a statement on Venezuela, declaring that much of its population is starving, a situation that they do not believe will end.
Credit: Creative Director.
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DAVID VS GOLIAT
H. CAPRILES RADONSKI
Part of a tyrant’s “rule book” is to control the media and the news, and therefore be able to overpower truth and construct their own “reality”. In a brief moment of naivety we hoped we could beat Hugo Chaves’ media control monster and have true and fair elections.
We were wrong.
AWARDS
2013. Reed award
Prize: Winner
Category: Campaign & elections
Prize: Winner
Category: Campaign & elections
Credit: Storyboard/Art director.
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"Corazón de mi patria" is a “sculpture” of a bunch of bullets projecting ( with laser pointers ) the shape of a heart. Hugo Chavez’ 2012 campaign was ironically based on a heart.
Credit: Creative Director.
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"PATRIA Y VIDA"
___documentary___
The liberty anthem-song fuelled a “new" Cuban revolution in the summer of 2021.
Luis Manuel Otero Alcántara y Maykel Castillo (Osorbo), two of the artists involved in the project remain captive and are facing up to 10 years in prison.
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9/11
My naive response to the events of September 11, 2001. The immediate tendency in front of an act of such violent magnitude is to take sides in rage. I decided to search for a way to create a message that could convey the much needed peace I felt the world required in that moment: Tolerance and the acceptance of differences.
Credit: Everything but the Music, by Alonso Toro
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UKRAINE WAR
FK%#$*?X!!
